MUSIC VIDEO: INTRODUCTION
1) What is the purpose of a music video? To sell the items, but also to advertise other things like the album the song is on, whether it's in a movie, merchandise like tees, and the artist's upcoming tour. Through its advertising, it enables the audience to use the product. 2) How has the digital age changed the production and distribution of music videos? In order to develop and broadcast the video onto MTV in 1981, you would want the cooperation of a big music business company. However, when YouTube was launched in 2005, everything changed. Globally, music videos might be created and distributed by anyone. 3) Which three major record labels are behind VEVO? What is VEVO and why was it created? Abu Dhabi Media, Universal Music Group, Sony Music Entertainment, and EMI-licensed works are also included. A website dedicated to hosting music videos is called Vevo. It was developed so that Google and YouTube would receive a portion of the advertising money. 4) What are the key conve