MUSIC VIDEO: INTRODUCTION

1) What is the purpose of a music video?

To sell the items, but also to advertise other things like the album the song is on, whether it's in a movie, merchandise like tees, and the artist's upcoming tour. Through its advertising, it enables the audience to use the product.

2) How has the digital age changed the production and distribution of music videos?

In order to develop and broadcast the video onto MTV in 1981, you would want the cooperation of a big music business company. However, when YouTube was launched in 2005, everything changed. Globally, music videos might be created and distributed by anyone.

3) Which three major record labels are behind VEVO? What is VEVO and why was it created?

Abu Dhabi Media, Universal Music Group, Sony Music Entertainment, and EMI-licensed works are also included. A website dedicated to hosting music videos is called Vevo. It was developed so that Google and YouTube would receive a portion of the advertising money.

4) What are the key conventions of a music video?

The style, camera, sound both diegetic and non-diegetic, mise en scene, editing, and stereotyping are often the codes and norms of music videos. However, these norms can vary slightly based on the genre and style of the video.

5) How can narrative be used in music video? Give an example of a music video that uses a narrative.

Through the lyrics and music, the performers interact with one another throughout the music video. With an underlying love story that feels both reciprocal and unrequited, they discuss how they first met, how their lives were impacted by one another, and where it has brought them to this point. The artists appear to be in conflict with one another and are each depicted as the damsel in distress. This also raises the question of whether or not they are in love.

6) What examples are provided in the factsheet for intertextuality in music videos?

Blink 182 All the Small Things is a reference to the Backstreet Boys song I Want It That Way.

7) Why do audiences enjoy intertextual references in media products?

It might evoke reminiscence and also make it simple for producers to deliver a story to viewers on a weekly basis, making it simpler for customers to comprehend the product due to the reference.

8) Read the music video example analysis on page 3 of the factsheet. Select a music video of your own choice for each of the following headings and explain how each one links to the heading:

    9) Watch the video for Ice Cube's It Was A Good Day (1993). How did this video set the conventions for later hip-hop music videos?

    It might evoke reminiscence and also make it simple for producers to deliver a story to viewers on a weekly basis, making it simpler for customers to comprehend the product due to the reference.

    10) How important do you think music videos are in the marketing and promotion of music artists today? Are music videos still essential to a band or artist's success? You need to form your own opinion here.

    Yes, they are crucial to enhancing the artist's reputation and brand. It can be utilised to promote worldwide concerts and tours and establish itself as a household name similar to Michael Jackson.



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