Blinded By The Light Case Study

 1) What was the budget for Blinded By The Light and which companies contributed to the production budget?

Blinded By The Light had a $15 million budget, with businesses Levantine Films and Ingenious Media contributing to the production costs. Bend It Films conceived the movie.

2) Research the Bend It Networks website. What other films and projects has the company been involved with?

Bhaji on the beach, Angus Thongus and the Perfect Snog, and Bend It Like Beckham.

3) Research Warner Bros. Pictures and New Line Cinema on the Warners website here. Summarise the history of New Line Cinema in a short paragraph.

Since its establishment in 1967, New Line Cinema has been making excellent movies for both broad and specialised audiences. As a pioneer in the horror genre, New Line Cinema is well-known for classic movies including "A Nightmare on Elm Street," "Final Destination," the "Blade" series, "The Conjuring,"

4) Read this Variety interview with director Gurinder Chadha explaining how the project came about - including budget details. How did she manage to get the film made? 

1) Which company won the distribution rights after the all-night auction and for how much?


2) Which other companies were rumoured to be bidding for the distribution rights?

Fox Searchlight, Lionsgate, and other organisations were said to be competing for the distribution rights.

3) According to the article, what was the 'allure' of Blinded By The Light?

Based on the article, Springsteen's coming-of-age songs, which candidly describe a difficult upbringing, ambition, and the struggle to break free of all restraints to do something meaningful with one's life, are what made Blinded By The Light so alluring.

4) What does the article suggest about the significance of Bruce Springsteen's role in the production and promotion of the film?

inspired on journalist and author Sarfraz Manzoor's autobiography Greetings from Bury Park. Manzoor, who has attended around 150 concerts, is a bigger Springsteen enthusiast than I am. Getting the permission to use that many songs from a renowned artist like Springsteen is a blockbuster idea.

5) UK distribution was secured by eOne Entertainment. Visit the eOne About Us page on their website - what do they claim to offer under the heading 'Passion meets possibility?'

Every stage of the entertainment value chain, from creation and production to marketing and distribution, is made possible by one. We share brave tales with audiences all across the world while maintaining the flexibility of an indie and the reach of a studio.

1) What does the trailer suggest regarding genre and the potential audience pleasures of Blinded By The Light?

You can infer this movie is an obvious coming of age tale as i personally think it gives away too much in the trailer as it basically foreshadows the whole movie and we can tell that he will overcome his problems towards the end which is rebelling against his parents and family.

2) What did film posters for Blinded By The Light feature and where did they appear?

The posters make sure to feature bright text and they clearly highlight the fact a non English character is the protagonist in a UK based film. They also dint forget to feature Bruce's name because that would bring audiences that enjoy his music as it is a musical all about his music.

3) What TV shows and websites did interviews with writer, director and stars of Blinded By The Light? Why are interviews a good way to promote a new film release?

Interviews provide the directors and actors a chance to talk about the movie and offer their opinions, which makes the movie more relatable and interesting to the viewer. Also, they can create discussion and media interest, drawing more spectators to the movie. The audience can discover more about the making of the movie, the ideas behind it, and the difficulties encountered during its production through the questions posed by journalists and interviews, which makes the movie more accessible and alluring to the audience.

4) How does the Blinded By The Light Twitter account create and maintain interest in the film?

Teaser material: The Twitter account can raise interest and anticipation for the movie by posting clips from the movie, behind-the-scenes pictures, and quotations from it. Interacting with followers: The Twitter account can establish a fan base and promote a feeling of connection to the movie by replying to fans' queries, remarks, and feedback. Sharing relevant content: The Twitter account can keep followers interested in and updated about the movie by sharing articles, videos, and other relevant content. Live events: To give followers a special and engaging experience, the Twitter account may offer live Q&A sessions with directors, actors, and other relevant people.

5) How does the Blinded By The Light Facebook page use images and video content to promote the film?

Release of the official trailer and other promotional clips can give viewers a sneak peek at the movie and build anticipation for its release. Sharing behind-the-scenes photographs and videos can give fans a behind-the-scenes glimpse at the production of the movie and help them develop a stronger bond with the movie and its characters. Interviews with the cast and other promotional content: Posting photos and videos of the actors during press conferences and other promotional activities can make the movie seem more personable to viewers and create closer bonds with them. Character Posters and Stills: Disseminating character posters and movie stills can raise awareness of the main characters and spark interest in the movie.

7) Go to the Bend It Networks YouTube channel. How does Gurinder Chadha introduce the channel?  What other content is on the Bend It Networks YouTube channel?

She tries to create a personal bond between the audience and the channel to get and receive loyal viewers who will buy and watch the film just because its made by that network. She also introduces herself while showing cultural highlights of her previous films to give the audiences more teasers.

8) Look at the box office figures for Blinded By The Light from The Numbers website. How much did it make at the box office and why do you think it was largely unsuccessful?

There were many reasons why the film was unsuccessful and one main one would be the choice in release date. They decided to release the film in the same week as another highly hyped and anticipated film which meant more people would be going to cinemas and spending there money on that film instead of this film and usually people many only go to the cinema maybe once or twice  making them lucky to even get returning visitors to watch the movie.