Introduction To Radio: Blog Tasks

1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?

On the face of it, BBC Radio is in rude health. It has half the national market, with dozens of stations reaching more than 34 million people a week. Radio 2 alone reaches 15 million listeners a week and for all the criticism of the Today programme, one in nine Britons still tune in to hear John Humphrys and his co-presenters harangue politicians every week.

2) According to the article, what percentage of under-35s used the BBC iPlayer catch-up radio app?

 He says there is a need to reconsider the entire tone of how the BBC tells stories, shifting away from rigid formality if it wants to attract the precious under-35 audience: It has to be a warmer, more story-led journey. You need to report the very personal experience of it.

3) What is BBC Sounds?

BBC Sounds is the online home of BBC Radio. It provides and hosts live radio streams, on demand programmes, podcasts, audiobooks, music mixes and lots more!

4) How do audiences listen to radio content in the digital age?

The popularity of podcasts as a in a digital age has skyrocketed. Users may subscribe to podcasts and listen to episodes whenever it's convenient for them. A wide range of subjects are covered by podcasts, including news, entertainment, education, and more.

5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?

 He says there is a need to reconsider the entire tone of how the BBC tells stories, shifting away from rigid formality if it wants to attract the precious under-35 audience: “It has to be a warmer, more story-led journey. You need to report the very personal experience of it.

6) Why does the BBC need to stay relevant?

So they can retain their same listeners and continue there tax they have in place because if the numbers keep going down then  the radio will basically be extinct and people will not be listening to the station anymore.

Now read this review of the BBC Sounds app.

7) What content does the BBC Sounds app offer?

 Music, news, drama, documentaries, true crime, comedy – if you want it in your ears, you start with the orange button. The app lets you click through to any live BBC radio station, but it also offers you other forms of listening, from podcasts to playlists. 

8) How does it link to BBC Radio?

9) What are the criticisms of the BBC Sounds app?

 The station has lacks on-demand music listening, not all content is available for international listeners and also no hi-res audio.

10) Two new podcasts were launched alongside the BBC Sounds app. What are they and why might they appeal to younger audiences?
  • Rugby Union Daily.
  • The Archers. 



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