FINAL STATEMENT OF INTENT

https://docs.google.com/document/d/1HdmLnXu9d7Jh-EGwSrDtXKNGFMBbhD6ZaZz1VpY_-N8/edit?usp=sharing

The interesting and fun-filled criminal thriller Stitches Of Deceit explores the mystery surrounding the passing of well-known clothing designer Ant Russio Diaz, a leader in his industry. The show aims to captivate viewers with a compelling story that blends elements of suspense, mystery, and human drama, leaving them wondering what will happen next. The fun packed TV crime drama will appear on Netflix and ITV everyone Friday at 6pm GMT to create a constant buzz for the next episode over the weekend. It also emphasizes the intense competitiveness in the fashion industry.

 I used gloomy backgrounds and settings in my three-minute video during the final seasons finale to draw your attention to the characters on screen. This would maintain the audience's attention on the continuously shifting plot, which would be advantageous for viewers because it would increase their retention rate because the show would feel highly new.

In relation to my magazine, a 3 minute TV crime drama and a TV listing magazine called ' xyz time ' would be used as a key method of promotion in order to promote the TV crime drama. As the  promotion through the print industry would most likely bring a new range of stakeholders such as viewers and maybe an older generation that is more subject to reading newspapers and magazines. As it is quite an outdated source of consumed media, the younger generation would be more excited at the fact of a new fun filled TV drama that included avid and high in demand streetwear rather than a paperback interview that would be an unusual form of media for a young audience.

As most if not all forms of consumed media from Gen Z would and has been online sources which would like back to radio because of its outdated form which is the same as print there numbers are constantly on a steady decline and could be consider dead in the next 10 - 15 years based on the constant change in the media industries.

In reference to Vladimir Propp's character theory, which states that there would be a killer/villain and a confused hero. This would keep the audience engaged in the programme since, initially, the wrong person gets blamed because they were framed. This implies that the killer remains at large throughout the show, keeping the public in the dark until they commit a deadly mistake. The use of unique and compelling characters also makes the TV crime drama instantly recognisable. I used a diverse cast throughout the series to make it as relatable as possible, and they all have their own personal secrets, which explains why there is so much secrecy and corruption in the fashion industry.

The characters' personal situations and problems  are used in order to create a more interesting meaningful narrative and plot as the genre of the TV crime drama has conventional roles that have to be filled so that it can fit in the genre. For example, an inspirational and successful designer with a dark history is killed in a way that appears senseless to viewers. In the production and editing of my three-minute video, sound design is also crucial because the conversation is deliberately selected to highlight specific character attributes, actions, and secrets.

It will also be used to highlight the mysteriousness of the conventional villain and to show the truth of the fashion industry, making it understandable to both viewers that like the style and those who are not familiar with it, which makes it appealing to a huge portion of the show's viewership. In particular, the use of silence in Stitches of Deceit is strong because it aligns with the meaning of the title. The use of my advanced camera work and use of enigma codes being an action code was used to increase tension and suspense.  For example, when Jude chooses to confront the mysterious villain who was set up to kill Ant, or when a horrifying truth comes to light.  The rating of the show is a PG with ofcom highlights the TV crime drama would not be suitable for anyone under the age of 12.The show also challenges outdated, sexist ideas about fashion by acknowledging one of the main female leads of ethnicity and background on women's experiences being in the fashion industry.

 Mya Russio is a character that doesn't follow the stereotype of a person in the fashion industry, but she plays a significant part in the show anyway creating a postmodern atmosphere challenging gender roles and norms especially in the media industry. It draws attention to how her abilities, strength, and style used change traditional stereotypes of beauty. Which heavily subverts Van Zoonen's theory that says women are limited to secondary roles. The hashtags that would be used for the promotion would be #HOWDIDHEMAKEIT & #ClothingBrand #Jackets #Netflix #ITVX. The main form of social media promotion would be published through a trailer on instagram that would be uploaded to instagram and reels however the main form of viewership attraction would be posted from tik tok by our social media PR team that aim to post daily to reach new unseen audiences that traditional media method could not such as newspapers,